Developing a logo is much more than generating an interesting mark.
Before even beginning the creative process, in-depth study must be taken to truly discover what the mark is to represent. I feel that giving a logo a compelling story is every bit as important as coupling creativity with a well-balanced design.
I believe package design requires as much knowledge about perceived perception as it does having solid design aesthetics.
Knowing your audience, price points and developing the proper tone are imperative to effective packaging,
Redesign of 2% Chlorhexidine Gluconate packaging
Redesign of prepackaged bathing packaging
Redesign of shampoo cap packaging
Redesign of sequential oral care packaging
When it comes to video and animation, typically I find myself as the all-encompassing writer, storyboard illustrator, videographer and editor.
While drafting a script and overall concept, I tend to focus on the "why" followed by the "how" and the "what." I feel this helps to draw an audience in before revealing (generally executed with some creative twist) the product or service behind the piece.
Be Water Wise
22434 2014 BTB Halloween
Care10024 ecomm nonSuction
21938 IAD assessment
I believe to be an effective web designer, you must start with principals grounded in print design. From the typeface chosen for body copy to the rollover state of a button, no design element should be overlooked.
While it is extremely important to understand new conventions available on the web, it is equally important and how an individual interfaces with that technology and to create the design in such a way that composition never takes a backseat.
Generating ad concepts is one of my favorite exercises! I have a firm belief that a great ad cannot result from a nice visual dictating copy, or creative copy leading an image. Rather, the copy and visual must be developed in such a manner that one cannot exist without the other.
If I find that a headline or product can be easily interchanged within an ad without losing meaning, the ad is considered weak and needs further development.